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Frequently Asked Questions |
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Why don't you offer reports with e-mails, addresses, faxes, and phone numbers or sell lists with this information? We used to provide this information on our e-query reports and lists, but no longer do so, because we found that many agents, producers, and production companies don't want this information distributed. In updating our databases, we have obtained many private e-mail addresses, so we can't give them out, but these contacts will give them to you themselves when they respond to your query. Usually individuals give you their company name or you can email them back to provide further information for sending out your responses. Another reason we no longer provide e-mails is because if these e-mails become circulated and used widely for queries by a number of writers, particularly if they have poorly written manuscripts, many editors will start to regard these queries as spam. Then, they will become less receptive to read any e-mails and may change them. The system works because we only send out occasional e-mail queries, and so we need to protect them. Otherwise this could undermine this service for others. Also, because of the ease of copying now, we have been advised not to provide any lists with contact information, since anyone could copy our hard to put together lists. Then, they could start promoting a similar service, without the many hours and high expenses involved in putting together these databases and keeping them regularly updated (about 100 hours and counting!). Plus this would contribute to the spam problem and undermine the value of this service for everyone. * * * * * What is your "success rate" for sending unsolicited query letters to major publishers? Do these publishers read them and are your clients getting results with this strategy? It depends how you measure success. Virtually all of our clients have gotten responses, showing that contacts do read these queries -- some as many as 40 to 60, even 100 responses, and about 80-90% of our clients have gotten requests to send their manuscript or script. And many have signed with agents, syndicates, publishers, and producers. Go to our kudos section to see some of their comments (from 20+ clients). We can open the door for you and help you write a strong query letter that will be read. But then your success depends on the strength of your manuscript or script. * * * * * While you have posted the responses of many clients who have gotten good results, how representative are they of your clients generally? How many actually get an agent or get their project developed? This is really difficult to quantify, because we have so many different types of clients with different types of projects (ie: nonfiction and fiction books, children's books, articles and columns, and screenplays) seeking different types of results (ie: an agent, publisher, producer, syndicate, or publishing company). Also, while we can open the door for you with a compelling presentation, then your success depends on the quality of your manuscript or script. Then, too, some of the final results are still pending, since it sometimes takes a few months to finalize a deal with an agent or publisher -- and after you sign with an agent, it takes more time for the agent to place the project. Not every client keeps us posted on these long-term successes. Plus films can be in development for months if not years before they get produced. But if you want to see more examples of client successes, visit our companion site for writers of books, articles, and columns at www.publishersandagents.net and visit the "kudos" section there. This site was launched about a year ago, so we have had many many more clients, though by choice, we have limited our service to only a small number of clients, so we can provide a personalized service. Primarily, we use these queries to market our own projects, get referrals from people in the industry and past clients, and work with the occasional client who contacts us by finding us on the Internet. In short, we know this approach works from the many successes we and many clients have experienced. But there's no way to put an exact percentage on these results, because there are so many variables involved and different measures of what success means to clients with different types of projects. * * * * * I'm not sure whether to send an e-mail query, postal query, or both? What do you recommend? A good way to start is using an e-mail queries to those contacts with e-mails and see what kind of response you get. Then, you can send a postal query to selected contacts who didn't respond to your e-mail query or who don't have e-mails or accept e-mail submissions. There is great variation in who is open to e-mails in different fields, and sometimes contacts who say they don't accept e-mail submissions do when you send a compelling query with a project that interests them. However, we have dropped some contacts who have made it clear they never accept e-mails. * * * * * Should I send a postal query if I have already sent an e-mail query according to the report I have gotten from you? Definitely, if you haven't gotten a response to your e-query -- though don't send it if you have already gotten a "not interested" reply. That's why we offer both options, so you can send out pre-addressed letters to contacts who don't respond or who don't have e-mails. * * * * * What should I include with my query letter? If you are sending an e-mail query, only send that. Keep it simple, text only, and no pictures or attachments, since many people won't open these. We recommend using your e-query letter simply to attract interest, and then let the contact tell you what he or she wants. If you are sending a postal query, then you can send your query letter by itself or as a cover letter with a few additional pages. We have guidelines for how to write these letters and for writing a 2-3 page summary about your book that is available to clients. Then, if you do get an expression of interest, find out what they want and send that. * * * * * You say I need a strong query letter to gain interest? How do I know if I have a good letter and what if I need help to write a good one? We provide tested guidelines on what works, plus we do an initial review of your query letter when you send it in. Then, we do some tightening and polishing as part of our regular service, and we'll help you come up with a strong subject line, too. Should your query letter need some major revisions to be effective, we'll let you know, and then you can either rewrite it yourself or use our query writer service. * * * * * I'm interested in using your service. What is the next step? Once you have placed your order (you can use Pay Pals, credit card, or send a check), you send us your query letter as an attachment (and you can use the guidelines on the site for how to write a query letter to help you do this). Then, after we give you some feedback and the letter is finalized, we send it out as an e-mail query and send you a report of the contacts queried, or we send you the files for letters and envelopes or labels for a postal query. * * * * * How do you select the contacts for your queries? In the case of agents, we contact the WGA agencies to find out the name of the agent or agents who are open to receiving queries from new writers. In the case of producers and production companies, we use the names of the individuals who involved with acquiring new scripts -- most typically the Director of Development, Director of Acquisitions, Creative Executive, Literary Editor, or Story Editor. At smaller companies, it may be the Director, Producer, President, or CEO. The titles vary. * * * * * * * Where do you get the names of your contacts and why can't I just get them myself? These names come from the major industry sources which are available to anyone either through published directories or online -- and sure, you could gather these names, type up lists, and organize the mailings yourself. But we do this for you and put them in our own database, so we can quickly and easily select the contacts who would most likely be interested in your project and query them for you. * * * * * * * Can I contact producers and production companies myself or do I need an agent? The
answer is it depends. With some of the larger companies, you usually
need an agent. But if you hit an executive the write way with a
compelling e-query or letter, you might still break through directly.
Alternatively, with some of the smaller and independent companies which are
most open to new writers, you may be better able to contact them yourself,
since the major agents may not contact them. Also, if you can
get your foot in the door with a smaller producer or production company, you
start building up your credibility which opens up the door for consideration
by larger companies and agencies when you submit your next script.
* * * * * Even though I'm a writer, I'm still
not sure about how to write the best query letter. Though your samples for
clients are helpful in indicating what to write and about how long to make it, I'm still
not sure about how to write this to be most effective.
* * * * * Why should a successful agent want to
get e-mails from unknown writers? Aren't most good agents already swamped with queries from
the slush pile?
* * * * * Won't good agents,
producers, and prodco execs be turned off by getting e-mails from you, if they get a lot of e-mails from
writers with unsalable projects or poorly written queries? And if they get such
e-mails,
won't that make it difficult for me to query them myself?
* * * * * How can a scattershot approach to a
group of agents, producers, or prodcos work, since different companies are
looking for different types of projects. * * * * * I'm looking for an experienced agent,
who already has a strong network of connections; not a wannabe who has never
made a significant sale. A search for such an agent certain takes some effort, and often
takes some time to expect a response for such an agent. Why should an experienced agent
want a flood of miscellaneous queries? So won't only the wannabe agents with a lack of
significant sales respond? * * * * * How do I know these agents, managers, producers, or executives at prodcos are still in their positions? What if they leave their company or go out of business? How do you keep your lists up-to-date? We constantly keep our lists up to date in several ways. First, whenever we add new contacts, we do a test mailing to them and drop any listings if we get return e-mails or the contacts advise us they don't want to receive e-mails. Secondly, each time we do a mailing, we use any returned e-mails to clean our list. Thirdly, we regularly check industry sources to get new listings and make changes accordingly. We also make phone calls direct to these companies or check Web sites to check on additions. Then, we send all new listings an e-mail to test them out. * * * * * I'm a member of a writers' group and can get referrals to an agent from other members. Why would I need your service? If you can get a great referral from a personal contact, great. But often someone else's agent may be busy or may not be right for you. Also, our service will give you a greater range of interested agents to choose from than relying on your personal network. * * * * * Why can't I simply do my own mailing to editors or agents myself using their e-mails? Why do I need your query service? Sure, you can do your own mailings. But it will usually take you hours and hours to gather this information and take you even more time to set them up to do your own mailing to each contact, so they are personally addressed. We save you the time and hassle, since we have already obtained this information and automated the process, so you have more time to devote to your own work. Plus the time you save is like money. |